Tennis is deservedly hailed as the most fashionable sport today – on one hand, leading players on tour are becoming the faces of fashion brands, and on the other, designers are constantly drawing inspiration from the sport’s aesthetic. Ukrainian fashion brands are also engaging with this theme: this summer, we’ve seen numerous intriguing collections dedicated to the elegant world of tennis.
BEVZA
Ahead of Wimbledon-2025, Ukrainian designer Svitlana Bevza launched a collection of apparel and accessories in collaboration with Ukraine’s top-ranked player, Elina Svitolina. All items in the line are exclusively in white – a symbol of purity, strength, and light, which also serves as Wimbledon’s code. The capsule features reimagined archival pieces from the brand, appearing in white for the first time. Among them: an architectural dress that accentuates both a woman’s fragility and power; a hand-assembled diamond-patterned vest made from fabric scraps, supporting sustainable production principles; the signature hair bow, first introduced by the brand in 2018, now in a mini version crafted from silk taffeta. A special piece in the collection is a mirror pendant shaped like a tennis racket.
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BEVZA x SVITOLINA
BEVZA x SVITOLINA
LONA PRIST
Ukrainian brand Lona Prist presents a new collection this summer dedicated to the legendary Wimbledon tournament. This drop is significant for the team, as it marks Lona Prist’s debut with a full line of apparel and accessories, creating complete looks for the court and beyond. For the brand’s founder, Alyona Prist, who is an active tennis player, this collection represents a personal narrative. The capsule includes three handbag models inspired by tennis accessories, along with a full tennis outfit – a skirt with an asymmetrical hem, an oversized polo shirt, a crop top, a headband, wristbands, and socks. The capsule is rendered in white, Wimbledon’s official color, utilizing state-of-the-art technical fabrics that ensure maximum comfort during movement, breathability, and shape retention.
LONA PRIST
LONA PRIST
DUKACHI
Tennis is the name of a new collection of pendants from the DUKACHI brand, dedicated to Ukrainian women’s tennis, as today as many as seven of our female athletes represent the country among the world’s top hundred players. The golden silhouette of a racket is harmoniously combined here with a spike of wheat – a traditional Ukrainian symbol of nature, prosperity, fertility, and unyielding inner strength. Whether grass, clay, or hard court, each surface dictates its own rhythm and style of play. Since every player has their favorite court, the pendant’s concept allows for personalization with precious stones to match a specific surface. Emeralds symbolize clay courts, orange stones represent hard courts, and blue stones signify grass courts. A classic version of the jewelry with diamonds is also available. At Wimbledon-2026, Yuliia Starodubtseva and Dayana Yastremska chose these pieces for themselves.
DUKACHI
DUKACHI
MISS D
Leading up to the tennis season, the MISS D brand unveiled a capsule collection offering everything needed for the sport – specialized tennis dresses, skirt and top sets in various colors, and an array of accessories, from hats to socks. Notably, all polo shirts in the collection are made from UV-protective fabric for sun safety, while special perforations ensure efficient moisture-wicking, maximum ventilation, and comfort during play.
MISS D
MISS D
Weekend Club
The Weekend Club brand, in turn, focuses on relaxed ensembles perfect for spending time off the court. The new collection features tracksuits with zip sweatshirts and shorts in sophisticated shades – navy, grey, cream, with accents of brighter red and green. This season, Weekend Club is also introducing new colors: creamy, pale pink, and mint. These are ideally complemented by thick ribbed tank tops or polo shirts in the finest tenniscore aesthetic tradition.
Weekend Club
Weekend Club