Talina Beyko, coach and mother of Ukrainian tennis star Marta Kostyuk (world No. 11), has become the face of LONA PRIST’s debut tennis capsule. This launch is a significant moment for the brand as it introduces its first clothing line, offering a complete and cohesive look for both on and off the court.
Talina Beyko
Реклама.
“It is a great honor for us to collaborate with Talina Beyko, a person who has been nurturing Ukrainian tennis players for over 30 years, overcoming all challenges, and embodying the essence of a modern Ukrainian woman—active, resilient, and inspiring,” shares Alona Prist, the brand’s founder. “She imparts her knowledge and experience to the younger generation, making an invaluable contribution to the sport’s development.”
The capsule features three handbag designs inspired by tennis accessories: a ball-shaped bag, a tennis racket-shaped bag, and a leather shopper resembling a racket case, designed for spaciousness and functionality. The clothing line includes an asymmetrical hem skirt, a relaxed-fit polo shirt, a headband, wristbands, and socks. The collection is rendered in white and draws inspiration from the aesthetic of Wimbledon, the world’s oldest tennis tournament.
Talina Beyko and Zoriana Kostyuk
“For me, tennis is a very stylish sport; it encourages you to dress well, and that brings discipline,” shares Talina Beyko. “And the epitome of this aesthetic is, of course, Wimbledon. You can’t even wear black to practice there—it’s strictly white.” Talina Beyko was joined in the photoshoot by her younger daughter, Zoriana.