The summer season embodies a state of being one wishes to prolong indefinitely: the warmth of sand beneath one’s feet, skin kissed by the sea, early morning swims, beachside athletic activities, and the golden glow of sunset. This very sense of freedom and endless relaxation served as the inspiration for the capsule collection Summer Touch by La Mare, created exclusively for ЦУМ Київ.
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Summer Touch presents a modern interpretation of the beach lifestyle, blending athletic functionality with femininity, while the nostalgia of the 1990s is revisited with a fresh, minimalist aesthetic. The collection’s core concept revolves around the idea of “one vacation, multiple moods”: encompassing everything from bikinis to one-piece swimsuits, and from relaxed short sets to lightweight cover-ups, forming a complete summer wardrobe.
Contrast piping serves as a key design element, lending a graphic and athletic character, while the palette—ranging from mint and soft pink to burgundy, white, and black—accentuates the various moods of summer. “For me, this collection is about a summer you want to feel on your skin. About the touch of the sun, movement, freedom, and that special state of being happy just to be here and now,” comments the brand’s founder, Anastasia Slіchna.
Summer Touch is more than just swimwear; it’s a wardrobe for moments worth cherishing: from the first sunshine on the coast to the golden afterglow of the evening. The collection is now available exclusively on the 3rd floor of ЦУМ Kyiv and on tsum.ua.
